In 1954 Herb purchased radio station WKTY from the LaCrosse Tribune and moved to La Crosse with his wife Elaine and two young children. He later began a second radio station, FM-WSPL, and operated both stations until his retirement in 1984. Herb was an avid airplane pilot and was instrumental in helping to start Mississippi Valley Airlines (MVA) when North Central Airlines discontinued flight service to La Crosse. He was co-owner of MVA until the airline merged with Air Wisconsin and relocated to the Quad Cities. Other business ventures Herb took on include bringing Bridgeman’s Ice Cream Parlours to LaCrosse and developing an ice-tread foot apparel company. Fueled by his catholic faith, Herb was a humble and quiet philanthropist who was committed to many charitable causes in the Coulee Region. Herb’s generosity and love touched many lives!

Preceded in death by his beloved wife, Elaine, in 1992; six sisters, Ardis (Noel) Thompson, Esther (Floyd) Johnson, Pearl (Russell) Anderson, Oriet (Harold) Johnson, Irene Hokanson, Bernice Lee, and twin sisters in infancy. 

Herb is survived by his eight children, Stephanie (Robin) Swartz of Dresbach, MN; Mark (Joni) Lee of Lakeville, MN; Roberta (Ed) Johnson of Holmen, WI; Brian (Connie) Lee of La Crosse, WI; Steve (Susan) Lee of Apple Valley, MN; Tom (Carol) Lee of Plymouth, MN; Maureen (Ron) Mangseth of San Diego, CA; and Melissa (Bryan) Stebel of San Diego, CA; his 20 grandchildren, Lauren Swartz, Kristin Swartz, Nikki (Jeff) Stewart, Lindsey (John) Hutchins, Kelsey Johnson, Alec Johnson, Ryan Lee, Kendra Lee, Michelle Lee and Aaron Johnson, Alyssa Lee, Dylan Lee, Maximilian Lee, Nathan Lee, Miranda Lee, Samantha Mangseth, Sabrina Mangseth, Connor Mangseth, Dekker Stebel, Preston Stebel, Alexis Stebel; his three great grandchildren, Keely and Kiera Stewart, and Jullian Johnson; and one brother, Jerome (Evelyn) Lee. Herb is also survived by many nieces and nephews

The family would like to extend a special thanks to the Bethany Riverside and Bethany on Cass staff as well as Drs. Momont and Chaney at Gundersen Lutheran for the kind and compassionate care they provided Herb over the past several years. 

A funeral Mass will be held at 11 a.m. Wednesday April 10, 2013, at Blessed Sacrament Catholic Church, 130 Losey Blvd. So., La Crosse, WI. Family and friends may call on Tuesday from 4:30 to 7:30 p.m. at the Blaschke & Schneider Funeral Home, 1501 West Ave. So., La Crosse, WI, with a Rosary to be held at 7:30 p.m. Visitation will also be held from 10 a.m. until the time of the Mass at the church on Wednesday.

Online condolences may be made at www.blaschkeschneider.com

Memorials in Herb’s memory may be directed to the Marian Catechist Apostolate, PO Box 637, La Crosse, WI, 54602.