By ELI LUTGENS
Publisher/Editor
This month, Dusty Olson, owner of Jensen Plumbing, Heating and Cooling in Geneva, will be celebrating a year in business.
Olson, a 2004 graduate of United South Central schools in Wells, began his career in the HVAC world in 2015. A mere five years later, he started talking to Dewayne Jensen, the longtime owner of Jensen Heating and Air Conditioning, which Jensen started in 1978.
The Covid pandemic interfered with developing plans to transfer ownership. However, the two stayed in touch and in 2022, they came to an agreement.
“A lot of people wanted to meet ‘the new person,’”Olson said. “People were so used to Dewayne answering the phone… It was a little bit of a change.
“I don’t think we noticed any difference,” Olson continued. “People got used to the new normal… We received that trust from Dewayne.”
Olson referenced shared values, suggesting that was why the two really ‘hit it off,’ allowing a smooth transition.
As for the business, Olson says operations will continue as usual. No big changes, or even a party. The family atmosphere will be maintained, with Dusty’s mom Lori helping out in the office answering the phone, helping with paperwork Monday through Friday from 8 a.m. until 3 p.m., with some days as late as 5 p.m. Olson and his crew of five employees will continue to provide excellent service to Geneva and the surrounding area.
Their customers tend to be homeowners and light commercial businesses; the company services and installs plumbing, heating and cooling equipment.
Helping Dusty in the office from time to time is wife Amber (Weberg), a 2008 graduate of Albert Lea High School. Amber works as an RN Manager at the Blooming Prairie Care Center.
“Tell me what to do and I’ll help out. There's always work to do,” Amber said.
Dusty and Amber are raising two children, NRHEG fourth-grader Alexis and freshman Dominic. Both children enjoy being involved in school sports and activities.
Olson says a typical day for him begins before 7 a.m. and continues until 4 p.m. Other days the work goes late into the evening, or sometimes includes late night emergency calls.
“I’ve had those days too,” Olson said. “It’s the type of job where you can have a schedule set for Monday through Friday, then Monday morning you get a call that changes everything.
“It’s never boring,” Olson continued. “I like the service. I like to fix things… When someone calls with a heater or air conditioner out, it gives me a sense of pride to have the knowledge to do that work.”
Olson said his biggest worry taking over the Geneva business was how customers would take it, whether jobs would keep coming in.
“If you’re gonna do it, just do it,” Olson said. “And treat the customer the way you want to be treated.”
Olson said he plans for Jensen Heating and Air to get into some parades this summer and stay involved with the local community.
Dusty’s spouse, Amber, said, “He’s always had a dream of where he’s wanted to be and he works hard towards his goals. I'm very proud of him!”
Dusty said his hope and goal for the business is to grow without diminishing the integrity and quality of work.
“I don’t want to just have anyone go into someone’s home,” Dusty said. “We need to give the best effort and provide the best quality… The best thing is to be accountable, hardworking and care for other people.”
Those looking to the Olsons for service can find Jensen Plumbing, Heating and Cooling located at 104 Central Ave N. in Geneva, or contact them via phone or email at 507-256-4712 or This email address is being protected from spambots. You need JavaScript enabled to view it..